Using Search Engine Optimization to Grow Your Business
There are many different ways to market your business, and in today’s electronically connected world, things can move rather quickly. Having a website is essential but even if you have a website available, it is going to do little good if you don’t have any traffic coming to it. That is where search engine optimization (SEO) comes in. Understanding how SEO affects your business and your bottom line can go a long way in helping you to use it to the full. In addition, understanding some of the nuances of SEO can introduce you to a whole new level of ranking success.
First of all, it’s important to understand how optimizing your website for the search engines is going to affect your bottom line. Quite simply, many businesses live or die as a result of their search engine rankings and the only way to rank highly is to optimize for the search engines. When it is done properly, it can result in a steady stream of high quality, laser targeted visitors to the website. All that is necessary at that point is to take care of those website visitors and enjoy the increased revenue.
The process of search engine optimization actually starts on the webpage itself. This process, which is typically known as on-page optimization is the true foundation of optimizing for the search engines. It involves using specific keywords on the website and providing high-quality content to increase user engagement and time on page. There are also a few other factors associated with on-page optimization to be considered as well.
Accelerated Mobile Pages (AMP) – One of the most important factors for optimization in today’s world is catering to the mobile market. In fact, this is already affecting rankings across the Internet and it is only going to become more important as time goes by. AMP is a process that was initiated by Twitter and Google that made it possible for mobile pages to load very quickly. It is associated with using minimal HTML so that the pages are lightweight. When used properly, it can boost your rankings and boost your revenue.
Schema – This is also an up and comer for SEO, although it has been around for a while now. It is a type of markup language that uses micro-data tags to pass information along to the search engines. All of the major search engines collaborated to bring schema to the table and when it is used on the page, it can impact rankings significantly.
There is another factor for on-page optimization that is not only underutilized, it is often overlooked. I’m talking about internal linking and this is an extremely powerful way to optimize your pages and to pass significant rankings for high-quality keywords. Essentially, it involves linking from one page to another on your website. Many websites do this by linking back to the homepage but it can essentially boost the rankings for any internal page of your website.
Internal linking is so powerful that it can quickly take a page that is underperforming in the SERPS and push it to the top. When you look at your website analytics, you may find that one of your web pages is ranking toward the bottom of the first page of Google or perhaps on the second or third page of the SERPS. Adding some internal links pointing to that webpage can give it a boost and can pull a tremendous amount of traffic in your direction.
Finally, you need to consider social marketing for search engine optimization today. There is ongoing debate as to whether social media has a direct impact on SEO or not but one thing is certain; some social signals are a part of ranking today and are likely to be an even more important part of ranking tomorrow. In addition, you can establish a type of social fortress by setting up social profiles and branding your web presence. Not only will this help to drive traffic to your business, it will also help you to defend against negative SEO.
Optimizing your website for the search engines is vitally important and can be the lifeblood of your online business. When you take the necessary steps and consider the factors outlined above, it can take your business to incredible heights.