How to Dominate Dental SEO to Quickly Acquire More Patients
When it comes to acquiring new patients for your dental practice, are you still relying on snail-mail ads, or are you embracing modern advertising techniques like dental SEO? Your answer to this question could very well determine whether or not you’ll be able to find new patients who will spur growth for your practice.
Of course, mastering SEO isn’t an easy process, especially when you already have to balance the many other responsibilities that come with running a dental practice. This doesn’t minimize its importance.
If you want to dominate dental SEO, you can’t just set up a website and then forget about it. You need to make a continual investment in your web presence. Here’s how you can ensure that your SEO efforts will bring in the patients your practice needs to thrive — and how our team at Webmetrix Group can help:
Why Is Dental SEO So Important?
SEO, or search engine optimization, is the foundation of a successful web presence. It doesn’t matter whether you’re trying to get new patients to come in for a cleaning or increase awareness for root canal procedures, SEO is vital for spreading your marketing message.
As Casey Weisbach of the Forbes Agency Council explains, “SEO is a complex system of digital techniques, strategies and practices designed to increase the quantity and quality of online traffic to your website through organic search engine results. With quality SEO, small business owners are able to generate traffic from their target audience through the customer’s own searches.”
The better your dental SEO, the higher your website will appear in Google search rankings. Studies have found that nearly 95 percent of web traffic goes to sites that appear on the first page of Google search results, with the number one listing receiving an incredible 33 percent of all traffic.
In a day and age when most people start their search for a dentist by going to Google, these results can have a huge impact on your ability to acquire new patients. If your practice is buried on page three of most Google search results in your area, you’ll have a hard time keeping up with the competition.
Dental SEO success doesn’t happen on its own. You need a clear, well-developed strategy to become competitive in your market. Sound SEO will lead to more clickthroughs for your website, more appointments and new patients and even improved perception of your abilities as a dentist.
Which SEO Strategies Work Best For Your Business?
There are several ways we can help you improve your SEO ranking, some of which are equally applicable to a wide range of industries and others which are more specific to dentistry.
Optimizing your website is an essential first step in dental SEO. This starts by analyzing Google search trends in your local market to identify which keywords should be a point of emphasis for your site. These keywords will then be implemented throughout your site’s content, including headlines and meta descriptions. Ensuring that the keywords blend naturally with the rest of your text is key to crafting user-friendly results.
Improving the overall user experience will also make a big difference. Making sure your website loads quickly and is easy to navigate will improve the experience of site visitors, a major factor in Google rankings.
For dental SEO, a focus on local search traffic is a must.
Your strategy needs to be optimized for your geographic area so that your efforts target patients who actually live relatively close to your office. Getting your practice placed in local online listings, maintaining an accurate Google My Business account and getting reviews on websites like Yelp and Google will help increase your practice’s local visibility.
Keep in mind, however, that SEO is constantly evolving — and so will a quality dental SEO plan. As Sam Hollingsworth writes for Search Engine Journal, “The way the search world evolves, basically at the discretion of Google, requires constant monitoring for changes to stay ahead of the competition and, hopefully, on Page 1 … We know Google makes thousands of algorithm changes a year. Fall too far behind, and it will be extremely difficult to come back. SEO pros help to ensure that is avoided.”
Content Matters For Dental Offices, Too!
“Content marketing” is a popular buzzword in the advertising world these days, in large part because of how much it can strengthen your SEO campaign. When you consistently produce quality content, you can generate backlinks and build your image as a dental authority as other websites cite your work.
For a dental practice, you don’t necessarily need to be churning out infographics on a daily basis. Instead, focus on producing helpful blogs that demonstrate your expertise and provide helpful information to patients. Even something as simple as tips for getting kids excited about brushing their teeth could prove to be a big hit! By providing helpful content at least once a week, you will gradually work your way up the Google rankings.
A well-written blog isn’t the only type of content you should create. Reviews and testimonials are of extreme importance to prospective dental patients. Though featuring text highlights from reviews left on other websites can be helpful, video testimonials have been found to be especially helpful for dentists.
These short videos (typically less than a minute long) feature actual patients explaining how you solved their dental problems and how they feel. You could also create video overviews explaining how you perform certain procedures. Testimonials that highlight how you provide a quality experience will prove far more persuasive than your own writing, while also boosting your SEO rankings by providing engaging content.
You don’t have to face the challenges and opportunities of dental SEO alone …
At Webmetrix Group, we’re dedicated to providing specialized support to help you stand out in your local market. By understanding the unique elements facing your niche, we will help you devise strategies that improve your website and Google ranking so more customers can find you than ever before.
SEO results typically don’t appear overnight — but as you climb the search rankings, you will eventually see an increasing number of patients reaching out to your practice each week, helping you achieve the growth you need. Start today, and you’ll be amazed at how a few adjustments can make a big difference.